SEO stand for Search Engine Optimisation.
When you design a webpage you must implement certain techniques to help you rank as high as possible on search engine result pages (SERPs) like Google/Bing/Yahoo/etc. The higher your pages can rank on SERPs results pages, the more traffic your site to get. These techniques known as On-Page SEO .
Following points are most effective ways to increase your page rankings on search engines.
Your page titles are one of the most important SEO factors. Each of your pages & posts should have its own unique title, which includes the focus keywords for that page. It help both search engines and users to understand what the page is about.
Meta descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed in SERPs. It’s length about 320 character and it summarize the page content. The meta description should be unique and contain focus keyword of page.
The URL structure is an important part of on-page SEO. It contain focus keywords for that page and they’re easy to read by both humans and search engines. They also improve your chances to rank higher in search engines.
Using images within your content is a great way to make your site more visually appealing but they should not increase the loading time of the website. You can reduce the size of the images in bytes and it is also better for page loading speed. You can reduce image file size is by using the “Save for Web” command in Adobe Photoshop.
You can use at least one image file name includes your focus keyword and your focus keyword is also your image Alt Text. ALT tag helps search engines to understand what the image is about.